The Certified Product Manager (CPM) is responsible for identifying the best approaches to improving the quality and efficiency of the organization’s products and processes. To become a Certified Product Manager, the individual must demonstrate leadership qualities, demonstrate a solid understanding of product development, have a solid understanding of manufacturing, manage the growth of new product lines and demonstrate a strong understanding of marketing.
As a Product Manager, you will be charged with the responsibility to identify and develop products that are in demand, which are of high quality and are in line with the organization’s strategy. You must be a strong team player, and a true visionary that can create new products that solve common problems and provide new market opportunities.
Products are developed through an assortment of processes including product development, research and development and through the integration of new ideas. The products must be competitive, relevant and efficient to satisfy the organization’s customers and increase their sales.
Products must be tested on real-world users prior to release. There is no such thing as a single product that can solve all business problems.
Innovation professionals must also work closely with the development team. They are responsible for developing the strategies for the development of new products. Once the strategies are developed, the product manager must work with the team to ensure that the product is ready to go when it is needed.
Finally, the Product Manager will implement the strategies and tactics that are necessary to drive the success of the product. These include building relationships with the customer, conducting surveys and analyzing data and statistics.
The Certified Product Manager is an important role within the manufacturing process because they must be able to understand the products and the marketing plan that are in place to keep them in demand. Without this knowledge, the organization could quickly lose control over the marketplace. These people must be able to manage and direct a large group of individuals that have varied skill sets and backgrounds and they must be able to interact with multiple stakeholders in order to achieve maximum results.
The challenges presented by the manufacturing process are very complex and they cannot be solved easily by just having a “great idea,” so many new products are being developed every day with the goal of solving a problem or providing a solution to a problem for the business owner’s mind. This is a great challenge and one that the Product Manager must be aware of and has a keen eye for.
The Product Manager is responsible for maintaining and running the innovation team that develops the products and implementing those solutions. The Product Manager will communicate with customers, vendors, other manufacturing staff and other employees and the customers themselves.
Product managers often oversee the manufacturing process itself and in the area of quality assurance, and they may have some input into the design and manufacturing process, although this is rarely done during the initial design phase. In addition, they will coordinate the development of new products to help maximize profits.
Product managers are responsible for the management of the marketing of the product and any associated advertising campaigns. They will maintain a close relationship with the key advertising and marketing groups and help ensure that the product is well-known throughout the world. Most Product Managers are involved in all phases of the production process, from product design to the delivery and the packaging of the product.
Many people think of Certified Product Leaders as experts, but that is not always the case. In fact, it is not uncommon to find the Certified Product Manager responsible for the entire product development cycle, from product creation to the actual product release. In the area of marketing, many times a Certified Innovation Leader is also involved in product development efforts and are responsible for bringing the product to the marketplace.